Times are tight, but Christmas cards are one expense that continues to be a vital marketing tool for many businesses.
A small gesture of christmas cards to the people and companies you work with, or perhaps haven’t heard from for a while can prove to be a winning marketing campaign. Sending a card this Christmas will refresh their memory of your company, but give them that positive feeling everyone can relate to when opening the post on a cold December morning. Using festive images of your team, seasonal adaptations of your logo or other subtle brand elements reminds customers of your brand without feeling too salesy. Rather than being put on a pile christmas cards are often put on display or passed round the office, creating more opportunity for your brand to stick in their minds. At Proactive, we found many of our clients are already asking about what kind of options there are for printing their company Christmas cards.
Jon Orpwood, our designer comments on the trends he has been seeing this year: “die cut cards and finishing touches such as gloss highlights are proving to be in high demand. Company logos are always popular in seasonal cards, and scanning signatures gives a personal touch to your card and saves valuable time.”
Proactive can design voucher cards with a tear off perforation – many companies are using voucher cards to send seasonal discounts to their customers in the New Year.
Get in touch and we’ll send you our Christmas printing samples pack, full of fantastic ideas to give your Festive campaign a real push this year.