Build Excitement With Christmas Scratch Calendars This Year

Build Excitement With Christmas Scratch Calendars This Year

Build Excitement With Christmas Scratch Calendars This Year

 

The Christmas season is all about having fun, kicking back and catching some of that childhood excitement. Which makes scratch card calendars a perfect match for generating action around your brand at Christmas time.

Everyone loves a scratch card. At heart, we are curious, playful creatures, we like to have a go and find out what’s under that panel.

If you’re wondering how to make scratch advent calendars work for your campaign, here are some ideas to get your creative juices flowing:

Instant Wins

The simplest way to run your campaign is to have a different prize or offer under each panel date. You can plan this carefully to suit your campaign outcomes. For example:

Do you want to nudge people towards higher-value goods and services?
Include some irresistible incentives and discounts under the panel.

Do you want people to try new products?
Offer freebies and discounts from across your range.

Do you want to build your audience?
Include bring a friend offers.

Do you want to build big excitement and momentum?
Have a killer top-end prize – one of your most exclusive offers.

Do you want to include new year custom?
Include January only discounts.

Do you want to boost your brand visibility?
Offer wall planners, desk calendars as a freebie or other promotional products, for all round exposure.

Weekly Campaigns

Weekly scratch campaigns are a great way to show off different offers, building your audience and cross-selling products. Having a different offer each week throughout December means you’ll get regular engagement throughout the season too. So how might this work? Let’s say you’re a café:

Week One: offer a free takeaway luxury hot chocolate to customers who come in with the word they’ve revealed from the first week of scratch panels

Week Two: offer buy one get one free on coffee and cake

Week Three: offer 20% off all main meals purchased before 6pm

Week Four:    offer a free bottle of wine when buying a two course meal in January

You get the idea. It’s a win for customers, and it’s a win for you, as customers will try different products and come back with repeat business.

Tie-in To Digital

Linking the excitement and interactivity of print to the data capture of digital is a smart way to build your audience and boost future sales.

Put QR codes under your panel, taking your customers to a landing page where they can claim their freebie once they’ve added their email address.

Or set a festive challenge each day under the panel and get people sharing their pictures on instagram and facebook: anything from posing in Christmas jumpers, to standing outside your gym/shop/office, to pulling a funny face while holding your scratch advent calendar. This is a great way to build social excitement and increase your following online. The more people see their friends getting in on the action, the more they’ll want to as well.

We hope that’s given you some ideas for a fun campaign, using Christmas scratch cards to tap into the seasonal spirit! We can help with both the campaign and print design, so just get in touch if you’d like to find out more.

FREE Christmas Marketing Guide

... for a stress free festive campaign!

Learn the secrets of designing luxury Christmas cards

Learn the secrets of designing luxury Christmas cards

We reveal the design and print secrets behind this years luxury Christmas cards…

We thought it’d be a great idea to show you some of the process behind our 2016 Christmas campaign.  In our interview with studio manager Jon Orpwood, he reveals the the creative thinking and the printing techniques used in the creation of this years luxury Christmas cards.

Jon, what inspired this year’s bespoke Christmas card design?…

Well, Rosie… the last few years we have been creating unusual and luxury Christmas card designs using a wide range of printing techniques with the idea to inspire our customers to think creatively about their own printing projects. Two years ago we designed a Christmas card on ‘Mirri’ art board (a metallic silver coated board), experimenting with the use of solid white and CMYK ink.

With this in mind, we decided to use the same materials. However, instead of a traditional folded Christmas card, we thought we’d try and design something a little more interactive and engaging. Something that our customers might find fun and memorable, and something we could use to generate a social buzz on our twitter account (@getproactive)

Luxury Christmas Cards

Our initial thoughts were based around a cut-out, self-assembly Christmas tree or festive decoration, but instead we decided to create a friendly push-out character with interchangeable accessories, faces, shoes, something our customers would spend a few moments building and then share with us on their social media channels – A Snowman seemed like the best option as we could utilise the white spot colour in the design so ‘Shiver’, the Snow’person’ was conceived.

Tell me about the design process…

We quickly mapped out a design for the snowman to understand how any accessories we created, would fit onto the snowman’s body. During this process we were constantly thinking about the cutter design, where we needed to include fold marks, cut marks and how items would fit together.

With the design being based on Mirri board and our snowman being predominantly white the artwork needed to be designed with CMYK plus a spot white plate. As we designed each of the elements we were considering whether we wanted the colour to be metallic or solid.

For colours to appear as metallic it’s necessary to remove that area of the design from the white spot plate. See an example of this below – the pink areas will be printed in white. Everything that is not pink, will show the silver board and thus all colour that is printed directly onto the silver board will appear as a metallic colour.

Once all the accessories had been chosen and positioned on the sheet,  we created a cutter guide and made our first mock-up (it’s important at this stage to check it all fits together correctly).

With the mock-up complete and a few minor details adjusted we produced the print ready PDF. This was created as four pages. 1) Full design including cutter. 2) Cutter guide. 3) White plate. 4) CMYK/ full colour plate.)

Luxury Christmas Cards
Luxury Christmas Cards
Luxury Christmas Cards
Luxury Christmas Cards

How do you get such a precise cut?

Making the die-cutter for the Christmas card is a time consuming and specialist trade. A task once completed by hand and only limited by the skill of the operator, it is now firmly in the realms of the digital world using highly mechanised laser cutting machines to generate extremely accurate shapes and forms.

The ‘die’ is assembled on a wood platter by laser cutting thin channels into the surface of the wooden plate. Once the design has been burned into the wooden board, metal strips are carefully manipulated into the shapes in the pattern and then hand driven into the wooden block. It’s a fascinating process to watch, we’ve found a great video on line showing the level of detail that can now be achieved using the modern die-cutter manufacturing machines. You can see the actual cutter produced for our luxury Christmas cards – check out the precision of the final die.

Luxury Christmas Cards

So how will we deliver this to the customer?

Every year we design and send a 14 month wall planner to all of our customers. Always encouraging them to take a photo of their staff standing next to the planner with the hope of winning a Christmas prize. This year we’ve encouraged our customers to build and style our snowman, name him or her and tweet a picture to our twitter account @GetProactive. Just a bit of fun to get people in the festive mood with the opportunity to win a christmas hamper.

The festive design doesn’t stop here, the whole package was presented in a Proactive blue envelope with festive label, personalised letter, wall planner and pack of handy stickers, ideal for organising staff holidays and not forgetting our flat pack festive friend.

Luxury Christmas Cards

Most importantly what are Proactive calling their own Snowman?

Well after some serious deliberation, a vote and a spreadsheet (we’re not joking!) to work out who’s name was the winner – Martha’s snowman name was chosen – Shiver!

Luxury Christmas Cards

Need some help with your Christmas card design?

Designing your own bespoke Christmas card can be a technical challenge, so make sure you get the right team on board to help you work out the nitty gritty. We can help you work out the best solution.

FREE Christmas printing samples pack

Click the link below to receive a free sample pack, we've included a selection of all the printed items available on the website to help you choose the best products for your Christmas promotion this year. The pack is completely free and includes a range of paper and finishing examples, including spot UV and matt laminated samples.

Christmas card printing is really easy, learn how you can do it

Christmas card printing is really easy, learn how you can do it

Seasonal printing a great way to engage with customers

Seasonal printing a great way to engage with customers

Sunny? Great! But Christmas is around the corner so put down the shades and get your seasonal printing skates on!

Seasonal printing is a must have for your Christmas marketing plan. With the advances of the digital age it is easy to be swept up into thinking we only communicate with one another in spaces like this – a blog, or a post, not forgetting our old friend – email. However, when it comes to Christmas there’s nothing quite like receiving an actual ‘real’ Christmas card.

Maybe because it shows a bit more effort, it comes across as more heart-felt, ask anyone what they’d prefer, an e-card or a posted Christmas card and I bet the e-card doesn’t come out on top!

In fact at this time every year, Royal Mail increases its staff by around 14% to help all that Christmas post get on the right path. It really is the time of year when people want to show they are thinking of you, and as a business it is crucial you do the same.

You need to think about Seasonal printing as early as possible in the year

At Print Christmas, we encourage our clients to start thinking about Christmas early, and although the weather recently has been all sunshine, there really isn’t that long to plan for your Christmas marketing. In the office, we are already edging to decorate and get Mariah Carey playing on the speakers**, so we thought we’d give you a bit of a helping hand to get into the Christmas spirit too!

Whether you are looking to design your cards from scratch, want us to do that for you or you just want to pick from our popular designs that’s fine we’ll do everything we can to help!

So if that’s whetted your appetite, you’ll find we offer a range of cards, calendars, and even scratch card advent calendars! If Royal Mail has taught you nothing else, take home the thought that everyone else will be sending those Christmas cards and making the most of her majesty’s service in December, including your competitors no doubt!

So, don’t delay, pretend there’s snow outside, and have a browse through some ideas that’ll show your clients/your customers/your valued partners in business that your company values them, and cares enough to send them a little Christmas cheer. *Source: BBC NEWS, 19 September 2011. **Proactive’s Christmas top tip to get you in the mood for thinking about all things festive…Mariah Carey

FREE Christmas printing samples pack

Click the link below to receive a free sample pack, we've included a selection of all the printed items available on the website to help you choose the best products for your Christmas promotion this year. The pack is completely free and includes a range of paper and finishing examples, including spot UV and matt laminated samples.

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