Christmas print marketing – get the best results for your campaign!

Christmas print marketing – get the best results for your campaign!

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Christmas Printing – get the best results for your festive campaign.

Never underestimate the power of saying thank you with a simple card. Remembering your customers and thanking them for their valued business is a great way to reinvigorate your client base over the Christmas period. Christmas printing is the personal touch which helps foster good customer relationships and can be a constant reminder of your products and services that keep them coming back time and again.

Nothing can bring a smile to their faces like a beautifully crafted Christmas card, calendar, voucher or gift.

“But emails are so much easier… and cheaper”

Why not try Christmas printing this year rather than sending an email to your clients? Avoid being hastily deleted due to a case of inbox overload and show you care enough to put some thought into your festive greeting.

Think about how many emails you receive each day?

How many of them do you actually read and keep?

%

In 2014 the number of emails sent on Christmas day alone rose by 25%.

Do you think you can make an email that will stand out from that lot? Get better results from your seasonal campaign by using creative christmas printing to market to your clients.

A typical small to medium sized business may have between 4000 and 9000 customer contact records, often going back five or six years. This is a perfect opportunity to run a seasonal promotion or event and re engage with customers you’ve not sold to in a while.

We are all aware how sending special seasonal offers by direct mail can provide more longevity than digital marketing campaigns. The physical promotion is usually kept within a consumer’s home for around three weeks and is often left in a prominent place acting as a constant reminder of the brand or offer.

Yes, it may seem like it would be easier and cheaper to set up an email campaign to boost Christmas sales, but how effective would it be really?

You may think that people just chuck direct mail advertisements, but you cannot deny the facts. A study conducted by Epsilon showed that 77% of consumers sort through their physical mail as soon as they get it. For your Christmas printing campaign this could mean a much better chance of your seasonal sales message being read. There is not nearly as much competition in post and you have the ability to get a lot closer to your prospects.

Christmas cards are particularly recognisable and unlikely to be thrown away unopened, this is why they can be such a valuable marketing tool to boost sales. The festive period also allows you to get creative and have a bit of fun with your christmas printing, see our previous designs.

Why not try coloured envelopes, shiny inks, beautiful or funny illustrations, unusual cards, shapes and maybe entice the reader to open the mail with a printed message on the envelope. Who wouldn’t want to open an intriguing looking piece of mail?

When it comes to Christmas printing you don’t have to limit yourself to Christmas cards. Including vouchers and gifts in your mail shot gives you an additional opportunity to impress your customers with something tangible and beautiful. As well as being more memorable printed promotions can also be more trusted than digital vouchers or codes. Maybe a festive scratch card campaign could offer added engagement with prospective customer. Alternatively a calendar or wallplanner could be a year long reminder of your excellent business and friendly service.

If you offer a product rather than service to your customers why not try some festive packaging. You can send your products with Christmas themed thank you notes, festive wrapping, tissue paper, tape or stickers. You can even add a message to your postage franking machine! All these little touches can make a more thoughtful impression on your customers and will further encourage their loyalty to your brand.

As a B2B service provider we know our customers appreciate some recognition at Christmas or at the year end. So, sending some printed freebies to thank them for their support and to help further cement your bond can go a long way towards creating goodwill and good networking relationships for the future. Who wouldn’t appreciate receiving a Christmas calendar to help organise their office over Christmas, tent cards for point of sales areas, or a useful wall planner for the New Year.

To truly stand out from your competitors, you need to be doing something different and engaging with your customers and prospects in a better way. Direct mail offers something special that digital media cannot, it connects with your customers on a much deeper emotional level. There is nothing more tangible than holding a Christmas card and engaging with the sentiment of the sender even if it is for a few seconds – those few seconds go a long way in business.

We love Christmas here…

So much in fact, that it’s only mid October and we’ve just finalised the draw for the office secret santa #christmascrazy. So take advantage of our (pre)seasonal goodwill while we’re feeling nostalgic and take a look at some of our great Christmas printing options. We’d love to help you create a stunning, effective and economical Christmas marketing campaigns.

Remember act fast – Christmas is right around the corner!

We’ve done the research so you don’t have to:

Start your festive printing now! Why wait a moment longer?

Start your festive printing now! Why wait a moment longer?

Voucher Christmas Cards

Promo Diaries

  • These gifts are, again, fantastic if you deal with other businesses.
  • A diary will be used daily- if it is covered with your logo, the client will be constantly reminded of the services you offer.
  • Give these to your own staff and have the most organised New Year ever!

Mobile Phone Holders

  • More of a novelty gift, these display smartphones neatly next to a handy calendar and your contact details.
  • These are guaranteed to be kept on a client’s desk and used daily for phone-holding or for calendar reference.

Desk Notepad

  • At Proactive HQ, these are an essential for recording telephone messages, instructions from the boss or everyone’s sandwich orders.
  • You could put calendars, to do lists, crossword puzzles, Sudoku, useful codes or numbers or sketch pads in the corner of these to make them more interesting.
  • Don’t forget to put your logo and contact details to remind clients of your services!

Desk Calendars, CD Case Calendars & Hanging Calendars

  • Client will use these daily to refer to the date or month, and every time will be reminded of your company and the services you offer
  • Calendars last longer than a bottle of wine or a box of shortbread and are perceived to be of high value.
  • Design different sides with a different image – perhaps something that’s relevant to your business or to the clients. (If you sell surfing equipment onto sports shops, why not design a calendar with shots of water sports or the beach?)

Festive printing tips:

  • Don’t just give calendars away – why not sell them?
  • Run a design competition for kids and sell a calendar with the best pictures to the mums
  • Make your festive printing fun – dress up in festive outfits and take a group photo and use ti on all your festive promotions
  • Strip off like the calendar girls and flash some flesh in the name of charity
  • Put some seasonal recipes onto each month, this will make the calendars more sellable

FREE Christmas printing samples pack

Click the link below to receive a free sample pack, we've included a selection of all the printed items available on the website to help you choose the best products for your Christmas promotion this year. The pack is completely free and includes a range of paper and finishing examples, including spot UV and matt laminated samples.

Christmas cards could be the winning gift from your business

Christmas cards could be the winning gift from your business

Times are tight, but Christmas cards are one expense that continues to be a vital marketing tool for many businesses.

A small gesture of christmas cards to the people and companies you work with, or perhaps haven’t heard from for a while can prove to be a winning marketing campaign. Sending a card this Christmas will refresh their memory of your company, but give them that positive feeling everyone can relate to when opening the post on a cold December morning. Using festive images of your team, seasonal adaptations of your logo or other subtle brand elements reminds customers of your brand without feeling too salesy. Rather than being put on a pile christmas cards are often put on display or passed round the office, creating more opportunity for your brand to stick in their minds. At Proactive, we found many of our clients are already asking about what kind of options there are for printing their company Christmas cards.

Jon Orpwood, our designer comments on the trends he has been seeing this year: “die cut cards and finishing touches such as gloss highlights are proving to be in high demand. Company logos are always popular in seasonal cards, and scanning signatures gives a personal touch to your card and saves valuable time.”

Proactive can design voucher cards with a tear off perforation – many companies are using voucher cards to send seasonal discounts to their customers in the New Year.

Get in touch and we’ll send you our Christmas printing samples pack, full of fantastic ideas to give your Festive campaign a real push this year.