Learn how to make your corporate Christmas cards stand out!

Learn how to make your corporate Christmas cards stand out!

5 design tips for your corporate Christmas cards

Corporate Christmas cards are a key element of many Christmas marketing campaigns. But how do you make yours stand out from the crowd?

When mailboxes are full and cards are jostling for space, getting your brand noticed with thoughtful design and copy is critical. If you’re stuck for ideas, there’s still time to get planning. Start with the values you want to convey and build your design concept from there.

Here are some approaches to help you get creative with your corporate Christmas cards this year:

 

The party season

Tap into the playful side of Christmas and get people feeling ready to party. Pop-up designs are great for this, with an instant stand-out factor.

Humour that chimes with your audience is always memorable, so think about how you can make your card recipient smile. Is there a clever play on words or festive twist on your visual brand that you can incorporate? Does it suit your brand to strike a dry note with a side-swipe at the sentimentality of it all?

Think about what ‘funny’ means to your brand and your customer and use that as inspiration for a design that will stick in people’s minds.

The Christmas spirit

Christmas is a time for thinking of others, sharing and bringing people together. If your products and services naturally do this, then highlighting these big social benefits in your corporate Christmas card can be a winner. For example:
· Your restaurant is the place to reunite friends, or host a family gathering
· Your supermarket or grocery store can showcase the value of sharing food with those less fortunate
· Your florist can share the power of saying thank you and strengthening friendships.

A seasonal thank you

Your corporate Christmas card is a fantastic opportunity to thank clients, partners and customers from the previous year. Make sure you personalise your message, and include an incentive or reward for their loyalty – whether that’s a freebie, discount or an invitation to a party. Just don’t make it too pushy or ‘salesy’ – this is a Christmas card after all.

A digital tie-in

Nothing has the same impact as a printed Christmas card you can hold and read, but that’s not to say you need to exclude digital from your corporate messaging this season.

Think about what action you’d like your reader to take and use a QR code to direct them to a festive site or augmented reality (AR) platform. This works best as a nurture campaign – build goodwill by tying in with festive games, fundraising for your chosen cause, or continuing the story of your card online.

The greeting

Finally, you want your words to strike the right tone with your audience. Going personal is always worthwhile (banish ‘dear valued customer!’), but what do you want your core message to be? You could keep it classic with ‘Merry Christmas’, ‘Season’s Greetings’, or ‘Happy Holidays’ with a North American flavour. Or go for something focussed on New Year, such as, ‘Wishing you a bright and peaceful 2018’.

Or you could tie-into your business offering, with a message along the lines of (for example!):
‘Wishing you a season filled with happiness, goodwill and perfect printing!’

Whatever you decide, the rules for corporate Christmas cards are to keep it warm, personal and don’t overtly sell anything – let your quality Christmas card sell itself for you!

FREE Christmas printing samples pack

Click the link below to receive a free sample pack, we've included a selection of all the printed items available on the website to help you choose the best products for your Christmas promotion this year. The pack is completely free and includes a range of paper and finishing examples, including spot UV and matt laminated samples.

5 ways to add customer value to your christmas promotion

5 ways to add customer value to your christmas promotion

Make your Christmas promotion more effective with limited offers

The Christmas season can be energetic and profitable but it can also be long and tiring! Consumers are savvy – they know they’re being targeted and they will be hearing the same messages everywhere.

So how do you break through the noise? The key to a successful Christmas promotion is in the planning. You want to reach the right people, with the right message at the right time.

 

Solve their problem based on when they shop

 

We all know that Christmas is on 25 December, but we don’t all start planning for it at the same time!

Segment your target audience by their organisation skills. The eager beavers who start shopping around in September and October will be looking for original, and perhaps personalised, gift solutions. Focus your Christmas promotion on unusual offers with early bird incentives to attract them.

Your mid-late December buyers are the ones who want fantastic gifts but they want them quickly and easily. They’ll want something reliable and high quality and they’ll want it without fuss. Offer both free and fast delivery options to meet their needs.

 

Christmas Promotion

Reward loyal customers (and lure back lapsed ones!)

Christmas is an opportunity to say thank you to repeat or high-value customers. It also means you’ll be in their thoughts as they plan their Christmas or New Year shopping. Think about a free gift or a discount offer as you plan your Christmas promotion. Sending a thank you offer with a Christmas message will build goodwill and strengthen the visual impact of your brand.

If you have lapsed customers, Christmas is a great time to incentivise them to return with targeted promotions. Remind them of your brand and make seasonal offers that attract them back. Tailor your offer to meet their buying history – provide a time-limited discount on a familiar line or tempt them with a seasonal reduction.

Be helpful

Christmas can be a time consumers in both the B2C and B2B markets can feel harassed and overwhelmed. Anticipate their problems and solve them by being helpful. Your Christmas promotion will be most effective if it can offer at least one of these solutions:
· Saving them money with free delivery or multiple purchase offers
· Saving them time with easy purchase and speedy delivery options
· Offering a range of products and services to match the needs of their gift recipients
· Making their gift choices extra-special by offering personalisation options
· Offering vouchers for a simple gift solution.

Stand out

With so many people advertising over the Christmas period it’s getting harder to get your promotional messages across. Top-quality design and copy will help you cut through the noise.

Choose festive marketing that reflects your brand values – perhaps sending a branded foil Christmas card to reflect quality, or a fun pop-up to show the playful side of your brand.

Consumers notice the effort brands go to in their printed marketing, and feel valued when you’ve gone the extra mile. It’s never to early to start planning your Christmas promotion – if you’d like help with generating design and print ideas, just get in touch!

FREE Christmas printing samples pack

Click the link below to receive a free sample pack, we've included a selection of all the printed items available on the website to help you choose the best products for your Christmas promotion this year. The pack is completely free and includes a range of paper and finishing examples, including spot UV and matt laminated samples.

7 examples of Christmas print advertising to inspire your next campaign.

7 examples of Christmas print advertising to inspire your next campaign.

How can high profile Christmas print advertising campaigns help design your festive campaign?

Christmas print advertising has a vital role to play in festive marketing, whether it’s via billboards, leaflets, stickers or magazine adverts.

Brands are looking to capture the magic and fun of the season, while reminding consumers what it is they do and why they’re so good at it. A tough brief, but often, simple is best at getting the message across.

It’s not about huge budgets and TV campaigns. It’s about tuning-in to your audience, the festive season, and where you can bring your brand to life with some Christmas sparkle (or some bah humbug snark, if that’s more in keeping with your brand voice!).

Here are some examples from around the world:

 

Mercedes-Benz

This smart advert needs no words to let you know that Mercedes-Benz think that if the wise men had used their cars, the journey would’ve been easier and faster.

Christmas print advertising Mercedes-Benz

Hovis

Hovis showcase their product with simplicity and humour – putting their bread front, centre and off-centre to share a festive greeting.

Christmas print advertising Hovis

IKEA

In this funny and savvy example of Christmas advertising early on in the season, IKEA promote their October sale with a baby Christmas tree and one of their own festive products.

Christmas print advertising Ikea

Budweiser/Uber

Here’s where a collaborative campaign can work brilliantly to highlight the best of both brands. Transport provider Uber team up with Budweiser beer to offer a free Uber ride with a special code and spread the message not to drink and drive over the Christmas season.

Christmas print advertising Budweiser

Greenpeace

Another example of an advert conveying a big message as well as promoting a brand (a not-for profit in this case) – Greenpeace uses the traditional snow globe to highlight the dangers of global warming.

Christmas print advertising Greenpeace

Fed Ex

Fed Ex use the Christmas tree icon to advertise their brand values of versatility and reliability with a striking image and clear message.

Christmas print advertising Fed Ex

Publicis Singapore

We finish with a nod to the designers, advertisers and print agencies of the world! With a visually appealing advert in seasonal colours, this advertising agency use the words ‘every good idea begins with a pencil’ (inscribed on the pencil in the picture if you didn’t spot them!) to remind clients of their expertise.

Christmas print advertising Fed Ex

Christmas print advertising can be so versatile, whether it’s fun with words, a clever nod to winter or the Christmas story, using your products to represent an iconic Christmas symbol, partnering with a complementary brand or simply a Santa hat on your logo. How can we help with your design ideas and print needs this Christmas?

FREE Christmas printing samples pack

Click the link below to receive a free sample pack, we've included a selection of all the printed items available on the website to help you choose the best products for your Christmas promotion this year. The pack is completely free and includes a range of paper and finishing examples, including spot UV and matt laminated samples.

Build Excitement With Christmas Scratch Calendars This Year

Build Excitement With Christmas Scratch Calendars This Year

Build Excitement With Christmas Scratch Calendars This Year

 

The Christmas season is all about having fun, kicking back and catching some of that childhood excitement. Which makes scratch card calendars a perfect match for generating action around your brand at Christmas time.

Everyone loves a scratch card. At heart, we are curious, playful creatures, we like to have a go and find out what’s under that panel.

If you’re wondering how to make scratch advent calendars work for your campaign, here are some ideas to get your creative juices flowing:

Instant Wins

The simplest way to run your campaign is to have a different prize or offer under each panel date. You can plan this carefully to suit your campaign outcomes. For example:

Do you want to nudge people towards higher-value goods and services?
Include some irresistible incentives and discounts under the panel.

Do you want people to try new products?
Offer freebies and discounts from across your range.

Do you want to build your audience?
Include bring a friend offers.

Do you want to build big excitement and momentum?
Have a killer top-end prize – one of your most exclusive offers.

Do you want to include new year custom?
Include January only discounts.

Do you want to boost your brand visibility?
Offer wall planners, desk calendars as a freebie or other promotional products, for all round exposure.

Weekly Campaigns

Weekly scratch campaigns are a great way to show off different offers, building your audience and cross-selling products. Having a different offer each week throughout December means you’ll get regular engagement throughout the season too. So how might this work? Let’s say you’re a café:

Week One: offer a free takeaway luxury hot chocolate to customers who come in with the word they’ve revealed from the first week of scratch panels

Week Two: offer buy one get one free on coffee and cake

Week Three: offer 20% off all main meals purchased before 6pm

Week Four:    offer a free bottle of wine when buying a two course meal in January

You get the idea. It’s a win for customers, and it’s a win for you, as customers will try different products and come back with repeat business.

Tie-in To Digital

Linking the excitement and interactivity of print to the data capture of digital is a smart way to build your audience and boost future sales.

Put QR codes under your panel, taking your customers to a landing page where they can claim their freebie once they’ve added their email address.

Or set a festive challenge each day under the panel and get people sharing their pictures on instagram and facebook: anything from posing in Christmas jumpers, to standing outside your gym/shop/office, to pulling a funny face while holding your scratch advent calendar. This is a great way to build social excitement and increase your following online. The more people see their friends getting in on the action, the more they’ll want to as well.

We hope that’s given you some ideas for a fun campaign, using Christmas scratch cards to tap into the seasonal spirit! We can help with both the campaign and print design, so just get in touch if you’d like to find out more.

FREE Christmas Marketing Guide

... for a stress free festive campaign!

Branded Christmas cards – an opportunity to build customer relationships!

Branded Christmas cards – an opportunity to build customer relationships!

Why you need branded Christmas cards

Christmas is all about the spirit of goodwill and connection, is it not? So don’t miss the opportunity to strengthen your relationship with your clients, customers, suppliers and collaborators.

Sending branded Christmas cards, whether in business or in your personal life, is a universal way to show people you’re thinking of them. It makes people feel good, which makes them feel good about you, which makes it a no-brainer.

However if you send a generic card, you’re missing out on a valuable opportunity at to build a deeper connection with your audience. Find out how to make the most of Christmas and grow your business with branded Christmas cards.

 

Stand out

Let your brand shine with a bespoke printed card. Your design can include your brand colours and logo, of course, but why not go one step further. The message and images you choose are an opportunity to reinforce your brand values: do you want to be seen as fun, light-hearted, caring, creative, successful? Your card can do all of these things for your brand.

Be personal

Personalise your branded christmas cards as much as you like, addressing your card to the recipient by name is a must, but if you can get a personal message in there too, all the better.

Get creative

Branded Christmas cards give you the chance to disrupt expectations and do things your way. Engaging the services of a specialist Christmas design and print company means you’ll have access to every unusual and luxury print technique going. A self-assembly pop-up card? No problem, and just the way to grab attention and stand out from the rest of the 2D stack. Spot UV details to add shimmer and shine? Just the way to ensure your card oozes decadence and quality. If you’re feeling stuck for ideas, we’ll help with the design too.

Build your relationship

Branded Christmas cards aren’t the place for hard selling, but they will help nurture your leads. Simply getting in touch will bring you to the front of your customers’ minds. And you can do more than that. Customising your branded Christmas cards means you get to choose what’s printed inside too.

Thank them for their custom or collaboration this year, and say how much you’re looking forward to helping them in the new year. Offer loyal customers a gift to say thank you as part of your card, or incentivise lapsed customers with a discount or offer for the new year. Including a scratch card will bring a playful tone to the message, while showing off your professionalism and adding that personal touch.

Don’t forget these two things…

Now you’ve got some ideas for making the most of your branded Christmas cards, make sure the practicalities don’t let you down and weaken your campaign!

Firstly, clean your data. You will waste money sending cards to old addresses, and sending anything to unsubscribers could damage your brand.

Secondly, get your cards sent early. Avoid the rush, and make sure your branded Christmas cards arrive at the start of the season. That way you’ll increase the likelihood of your card being noticed and you get maximum exposure as it’s displayed throughout the Christmas season.

FREE Christmas printing samples pack

Click the link below to receive a free sample pack, we've included a selection of all the printed items available on the website to help you choose the best products for your Christmas promotion this year. The pack is completely free and includes a range of paper and finishing examples, including spot UV and matt laminated samples.

7 affordable Christmas marketing ideas for your business

7 affordable Christmas marketing ideas for your business

Don’t avoid the festive season start developing your Christmas marketing ideas

It’s never too early to start planning your Christmas marketing campaign. Total sales in the UK over the 2016 Christmas retail period was £77.6bn. Many retailers make over half of their sales and profits in the three months before Christmas, so getting ahead with your Christmas marketing ideas is well worth your time and effort. Here are our tips for a cracking campaign:

Seasonalise your branding

Giving your brand a festive feel will show customers you’re in sync with the season and are getting into the spirit. Big brands do this to create a buzz – take Starbucks and their festive coffee cups, for example.

There’s every reason for smaller businesses to jump on board too – whether it’s adding a Santa hat to your logo or doing something more elaborate with your printed Christmas products, adding a dash of seasonality will attract attention.

Be helpful

Rather than just have Christmas marketing that tells people what you have to offer, produce something useful for the Christmas season. The perfect printed product will depend on your offer and audience, but here are a few Christmas marketing ideas to inspire you:

  • A checklist
  • A fold out Christmas decoration
  • A Christmas planner
  • Personalised wrapping paper
  • Recipe cards

Do some Christmas giving

Christmas is all about giving. Make the most of the goodwill by creating more of it. Partner with a charity, or local community project: run Christmas fundraising activities with employees and customers, donate a proportion of profits to their cause or create a bespoke product line that raises funds for them over Christmas.

This isn’t a time for pushy marketing, but you can gently up your brand awareness through your printed Christmas products and fundraising action.

Bring friends and family together

Tap into the togetherness aspect of Christmas – create printed Christmas offers that bring loved ones together. Offer a 2-for-1 promotion, postcards printed with deals and happy messages to share with family or discounts when a customer introduces a friend. The key to success is targeting the product and the offer to your audience.

Reward loyal customers

Christmas is a time for reaching out, and people like to be recognised and thanked. Rewarding loyalty is a great tactic for your Christmas marketing campaign. Contact your best customers with a note and a gift, either in the form of a printed product or an exclusive offer, discount or freebie.

The power of a calendar

What makes Christmas calendar printing so powerful? You’re giving your customer a useful item they will use all year round. Whether it’s a printed wall planner for the whole office or a desk calendar for an individual, a calendar can act a reminder of your business all year round.

Tip: Why not add reminders of your seasonal offers to your calendar or tips related to your services. For example if you are a accountants reminders about tax, VAT and NI deadlines.

You should also think about the impression you want to make: double page calendars are great for visual impact, recycled calendars make a statement about your environmental credentials and desk calendars are great for everyday brand awareness.

Join forces with another small business

When developing your Christmas marketing ideas, see how you can maximise value to your customers by partnering with a complementary business. Offer joint packages, discounts for existing customers on each other’s products and services and share the cost of your printed Christmas products.

You can also join Small Business Saturday – an initiative encouraging customers to support small businesses in their communities. 2 December 2017 is the main campaign day: a chance for all small businesses to make a big noise about the value they bring. But get involved beforehand to network with other businesses and share ideas.

We hope that’s got the ideas flowing – let us know if you need any help!

FREE Christmas Marketing Guide

... for a stress free festive campaign!

Pin It on Pinterest